Gale Public Relations Thesaurus

Résumé anglais: 

The Gale Public Relations Thesaurus is a subset of the master Gale Business Thesaurus in the narrower domain of public relations agencies. It includes terms in marketing communications, press relations, customer relations, investor relations, consumer education advertising, public service advertising, advocacy advertising, social cause advertising, corporate image, publicity, propaganda, and corporate social responsibility. All thesaural relationships (BT/NT, RT, USE/UF) are included, and some terms have scope notes. The thesaurus contains 47 preferred terms/concepts (2019) and is continually updated.

English Title: 
Gale Public Relations Thesaurus
Dimension: 
47 preferred terms/concepts (2019-02)
Auteur: 
Gale, A Cengage Company
Accès: 
Format: 
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Address: 
27500 Drake, Farmington Hills, MI, 48331, États-Unis